Make Your Thesis Pay Off

Of the 750,000 master's students busy writing a thesis, about 80 percent will get their degrees and go to work, using the degrees to advance their careers. Only one out of five thesis-writing master's students advance to doctoral programs.

Despite these statistics, most advising professors consider the master's thesis merely the forerunner of a dissertation--probably because that's the way it was for them. As a result, many don't expect much from a master's thesis. They believe because the thesis is a student's first attempt at scholarly research, it won't make a significant, original, contribution to the field, and it won't be publishable.

Graduate students absorb these diminished expectations and set their performance criteria accordingly. So each year thousands of below-standard master's theses are written, laid to rest on library shelves, and forgotten. This waste of time and talent is deplorable because it takes almost as much effort to write a bad thesis as a good one. In fact, it should be easier today than ever before to write outstanding theses, because information is so much more available, and so many master's students are adult professionals who bring greater expertise and experience to the task.

It's foolish to invest the time and money for a master's degree and leave school essentially empty handed. Maximize the return on your investment in graduate school by designing your thesis to "pay off" for you, either in professional advancement, or in cold, hard cash--or, better yet, in both! Style your master's thesis on one, two, or all three of the following patterns:

1. The Research-Oriented Thesis

If you're one of the 20 percent planning to pursue a PhD, you'll probably enter a traditional research-oriented master's program where the thesis is a "miniature" dissertation--smaller, but essentially a scholarly document of the same ilk. You should choose a topic that's "hot" so you can publish and present your research. Publishing is prestigious, and the best way to gain entry into the field of scholars--a valuable goal if you plan to enter academe.

Or choose a topic that lets you work with a mentoring professor who is well known and/or well connected to the commercial field. In today's business world it's who you know, as much as what you know, that pays off. The important thing is to choose a topic with a clear tie to your future job.

2. The Job-Project Thesis

Numerous adult working professionals enter master's programs to qualify for job advancement or to train for new professions. Busy and short of time, they tend to go to programs in which theses focus on job-related projects. The simpler and more job-related the project, the better. The problem with these programs is that too often the thesis relates to the students' current job, and doesn't advance their careers.

If you need your degree in minimum time, with minimum thesis effort, write a nonstandard, nontraditional thesis. Become an expert and gain skills in something you want to do, not something you're doing now. Writing a thesis related to your current job. which is by far the easiest tack to take, is a good strategy if you have a degree-dependent job opportunity (e.g., a promotion) waiting.

3. The Money-Making Thesis

The ultimate thesis is one that generates money and/or big professional payoffs right away. Even if you're writing a research-oriented or job-project thesis, you can still design your thesis to be marketable.

To introduce the quality of marketability, you'll need to take a fresh, creative approach to the thesis--and probably without help from your advisor. Neither administrators nor advising professors are concerned with helping you create marketable products or make significant career moves. You'll likely be on your own to design a thesis that promotes you as a professional expert and authority, jumpstarts a new career, or provides you with a marketable product.

Where do you get "marketable" ideas?

Start with the people around you. Set up a brainstorming session with the people in your study or support groups. If you're employed, have some creative bull sessions with your colleagues, your bosses, your customers, your suppliers. Search through theses in the University Microfilm (UMI) archives. Make online inquiries in relevant Newsnet groups and discussion lists on the Internet. Talk to people on CompuServe, America Online, Genie, or Prodigy forums.

Look for problems in your field that are unsolved, or poorly solved. Seek unanswered questions. Find processes that are clumsy, time-consuming, expensive, and need improvement. Look for new ideas, tools, software, hardware, that haven't yet been fully exploited, and find new and better things to do with them. Perhaps more than any other breakthrough, the computer has created new research, communication, and marketing opportunities for scholars. Tie your thesis to computers however you can. Here are some possibilities to get you started:

  1. Write a script, a book, a how-to manual, a work-book, a textbook, a series of marketable articles for a magazine.
  2. Write a computer program, a videotape, an electronic publication, a multimedia presentation, templates, formats, or computer desktop publishing entities.
  3. Design a test, a survey, a research program (e.g., if you evaluated a project, agree to continue to evaluate the project ongoing for a small fee).
  4. Conduct surveys online and market the survey results.
  5. Perform research that's valuable, either to one concerned organization, or to the public, and sell reports of it.
  6. Start a paid online discussion forum with newfound expertise.
  7. Create a course, a training, a workshop.
  8. Make a scientific discovery.
  9. Create any copyrightable entity.
  10. ...or any permutation or combination of the above.

Don't Wait

The important thing is to think through your options before you face a deadline to come up with a thesis topic. And to think through your topic before you discuss it with any professor whose job it is to "help" you generate one.

The payoffs for a thesis which will earn money are more than monetary. You'll put more time and energy into something that promises greater financial payoff. You'll be motivated to do a good job and stick with it. You'll be more likely to do something of value for yourself and the field. And you'll hang in until you're done and graduate.

It's precisely because administrators and faculty typically downplay the master's thesis that today's more sophisticated students have a unique opportunity to design the thesis to be optimally self-serving. This opportunity dissipates at the doctoral level when research funding and famous professors and the "pursuit of science" become major variables in the topic-selection equation. So take advantage of this once-in-a-lifetime opportunity to have a committee of bright and talented professors help you assemble a marketable thesis. And make your thesis pay off.


Make Your Thesis Pay Off is taken from Thesis News No. 1-1994, published January 1994. Other articles in this issue include:


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